Bacolod Chicken Inasal (BCI) is a fast growing popular restaurant chain in the Philippines that seeks to become a Filipino restaurant institution known for its tradition of providing a great food experience giving delightful and lasting memories to customers. We are a Filipino-themed, middle-priced range, casual dining restaurant chain that specializes in the delicious chicken barbecue known as "chicken inasal" as well as a wide selection of well-loved Filipino dishes and specialties from southern Philippines.
The "chicken inasal" is a local version of the Filipino barbecue that originated from Bacolod City in the Visayas islands south of the Philippines. It is a delicious dish of chicken parts marinated in local herbs and spices, skewered on bamboo sticks then grilled to juicy perfection. Chicken inasal is so popular in Bacolod City that there are street stands selling the chicken barbecue in almost every corner. Bacolod City and the surrounding region is well-known for its delicious cuisine that are popular favorites of most Filipinos.
BACOLOD CHICKEN INASAL does not however, just serve well-loved Filipino dishes but it also offers a great food experience, feelings of comfort and convenient eating. Our intensive market research efforts through surveys and focus group discussions show that our customers enjoy a great food experience with us due to our delicious tasting dishes, the outstanding service of our staff, the relaxed and comfortable ambience of our interiors and our reasonable prices. Surveys also show that we bring feelings of comfort to our customers through dishes that remind them of home. Lastly, studies show that the majority of our customers dine with us for the convenience of having good tasting food served quickly saving them from doing their own cooking.